About ThinkProfit

ThinkProfit was built by a business owner — for business owners. We provide bookkeeping and strategic CFO support to small businesses who are serious about growth but tired of confusion around their numbers.

Whether you're a contractor in Lubbock or a digital agency across the country, we help you clean up your books, understand your cash flow, and plan for what's next — all with simple flat-fee pricing and straight talk.

Joshua Barnett

Founder

Hi, I’m Joshua Barnett — founder of ThinkProfit.

I was born and raised in West Texas, where hard work, faith, and family shaped everything I do. I’m blessed with an amazing family, and my faith in Jesus continues to guide everything I do — in life and in business.

Professionally, I’ve spent years acquiring, scaling, and leading digital service businesses from the inside. I’ve served as Director of Finance across multiple agency acquisitions, and have underwritten and consulted on hundreds of businesses across marketing, SaaS, and service industries.

I started ThinkProfit because I saw too many founders with big visions and real revenue — but no clear financial direction. From messy books to missed opportunities, the numbers just weren’t working. So I built a firm that could change that.

ThinkProfit is here to help you run your business with clarity, confidence, and real profit — without the burden of building an internal finance team.